Here Comes Orbis
Kate Taylor, from Orbis was the first to reply to the questionnaire of my last post. Let me put it down what Orbis has to say about the vision
“Orbis’ vision is to be world’s best pure-play MRM software provider. We see that a large number of Marketers want choice throughout their Marketing technology eco-system. They want the best campaign management tool, with the best analytics tools and the best MRM tool that can complement these other systems. They want vendor freedom over time, not to lock in to one vendor, who frankly can’t be the best across all of the Marketing technologies.”
USP of their product
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Faster and Easier Implementation.
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Really intuitive and simple to use product.
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Great Interoperable capability which is inherent in the architecture.
About my favorite Web 2.0
They believe its the future of Marketers around the world.
Marketing After 5 years
“In five years we don’t see serious Marketing departments running their business with spreadsheets and emails. MRM systems will be an everyday choice for Marketers. When Marketers interact at conferences it will be a question of “what systems are you using to manage Marketing?”, not “do you have a system?” There is just no way that Marketers will be able to effectively compete with companies who use MRM and other Marketing systems effectively. We are into the fat part of the adoption curve for MRM in Orbis’ view.”
Kate believes that Orbis is very GOOD at
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Multi-geographical planning solutions.
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Production Management solutions.
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Very CORPORATE focussed.
Though Orbis doesn’t have a Campaign Management capability but they have partnered with SAS and integrated with Siebel CRM to provide the required solution. Kate again emphasize the flexibility of their architecture which can easily integrate with such applications.
Kate takes pride in stating that they provide excellent support to their customers. Good Job Done!!!!!
Website: www.orbisglobal.com
