MOM/MRM-CRM Integration
MOM/MRM-CRM is the need of hour. Every enterprise which is planning to leverage the use of MRM/MOM is looking for such integration.
Though many vendors like Aprimo, Unica, Assetlink, Orbis do claim that they have successfully done such integration or have the ability to such integration seamessly due to their flexible architecture. I have certain proposal
- Can we have well defined Marketing Service interface?
- These interface will become de-facto standard like BPM standards?
- System Integrator who would like to integrate CRM with MRM system can do that without the knowledge of the product.
- Unlike CRM which is mature but still not having standards, MRM/MOM will have standard to publish data in uniform manner.
- This would also allow more implementation of MRM/MOM and making a technology like CRM.
