The Queen’s Verdict:Gartner MRM 2008

This is to announce that Queen of MRM Kimberly Collins has announced the MRM Magic Quadrant for the year 2008. With all my efforts I will summarize what the Queen has said.

Let me first list the highlights

• MRM quadrant have one more leader to accompany the long time and sole leader Aprimo. The new leader is UNICA. 3 Cheers !!!! 
• Aprimo is still the ultimate leader in the quadrant.
• Assetlink has lost some place in ability to execute but overall it is still much ahead in completeness of vision.
• One more news that was kept secret till now Assetlink has ACQUIRED the Citat MRM division

Let me list the vendors in the order of Quadrant

Leader

1. Aprimo
2. Unica

Visionaries

1.  Assetlink
2. SAS
3. Orbis
4. BrandWizard
5. Elateral

Niche Players

1. XEED
2. MarketingPilot
3. MarketingIsland
4. Capital ID
5. Alterian
6. Oracle-Peoplesoft
7. Oracle-EBS

Challengers

1. Oracle-Siebel
2. SAP

In my coming posts I will try to write about each vendor MRM functionalities to help all organization who are in proces of implementing MRM.