Bringing Marketing Efficiencies through MRM-MOM-EMM

MOM,MRM, EMM…saga continues

The Queen’s Verdict:Gartner MRM 2008

with 4 comments

This is to announce that Queen of MRM Kimberly Collins has announced the MRM Magic Quadrant for the year 2008. With all my efforts I will summarize what the Queen has said.

Let me first list the highlights

  • MRM quadrant have one more leader to accompany the long time and sole leader Aprimo. The new leader is UNICA. 3 Cheers !!!! 
  • Aprimo is still the ultimate leader in the quadrant.
  • Assetlink has lost some place in ability to execute but overall it is still much ahead in completeness of vision.
  • One more news that was kept secret till now Assetlink has ACQUIRED the Citat MRM division

Let me list the vendors in the order of Quadrant


  1. Aprimo
  2. Unica


  1.  Assetlink
  2. SAS
  3. Orbis
  4. BrandWizard
  5. Elateral

Niche Players

  1. XEED
  2. MarketingPilot
  3. MarketingIsland
  4. Capital ID
  5. Alterian
  6. Oracle-Peoplesoft
  7. Oracle-EBS


  1. Oracle-Siebel
  2. SAP

In my coming posts I will try to write about each vendor MRM functionalities to help all organization who are in proces of implementing MRM.


Written by jamesdavid69

March 9, 2008 at 11:53 am

4 Responses

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  1. Hi James,

    If you are looking for information on functionality of Orbis’ product, check out the Interactive tour (note: you need flashplayer and sound).

    … And yes, I am biased. I am an Orbis person. Though I am blogging in a personal capacity rather than a work one.

    Actually, if you are talking about Kimberley Collins, I suggest you have a look at another report she has done recently with Gartner “Use Marketing Resource Management During Economic Uncertainty to Cut Costs and Manage Resources”. This report would need to be purchased too. It’s a timely report considering the state of the world economy.


    March 9, 2008 at 10:39 pm

  2. Hi Kate:

    Its really great to see some vendor found interest in my blog. Can Iask for a favour from you. Is it possible for you help me to make this blog more richer by providing more about Orbis MRM. I’m planning to do get more informatyion from each vendor so if you begin it will be great.


    March 10, 2008 at 3:07 pm

  3. Hi James,
    You failed to mention one highlight 😉 😉 .
    Capital ID was the only new company that entered the MQ.
    More informatie:
    Dennis Steen

    Dennis Steen

    March 23, 2008 at 1:34 pm

  4. Dennis
    I have a small web site which tries to provide a basic guide to MRM/MOM/EMM etc.
    I would like to put a link to this Blog from my site. Is that OK with you?

    Roy Dewell

    July 2, 2008 at 2:38 pm

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