More than one year old the Sub Prime effect has found its first victim the Lehman Brothers. There was ripple effect after that across the world economies. The European, the Asian government, the US government acted as per their norms to save the shattering economy.
It will be very early to predict what will be the effect on the MRM-MOM-EMM side but Enterprise will become more selective in their choice of implementation of the marketing platform. To me this is completely opposite what an enterprise should do. It is the right time to use such tool to have a check on the marketing expense and also have tight control on the marketing expenditure.
Enterprise which have already implemented MRM will benefit a lot as they can foresee which campaign ot of all can be stopped or perform re-allocation of their budget based on their need. From the MRM perspective it should be simple using such tool to make a proposal for efficient cost cutting across marketing department.
Compare to this an enterprise without such tool will have an adverse impact as to find out which campaign should be stopped as this will take huge effort and cost to generate such report and take decision. It may be possible due to lack such tool wrong decisions can be taken or entire marketing budget can be taken away.
Enterprise with such tool will be in better position to make a right decision and generate effective and right leads even in the time of meltdown.
I would recommend enterprise small/medium/big who haven’t thought of implementing such tool should exercise the SaaS option provided by the vendor which is cost effective and enjoy even at such bad times.
Though its too late for me to release my list of Fortune 100 organisation implementing marketing solutions. But its always late than never. The following were my critera/methodology
- Get the list of Fortune 100. Source money.cnn.com.
- For this year I have broader my selection, this year list includes MRM/EMM solution.
- This year OnDemand is also included which means even a single user of that company qualifies for this list.
- Visit the Customer base for the following vendors
- Marketing Central
- This year list incudes the name of the vendore also.
Disclaimer: This is not a official list, it is obtained through my own methodology which is prone to mistakes and if any mistakes please come back to me. The mistakes will be corrected immediately. No legal action should be taken for this research.
|2||Exxon Mobil||Yes||Marketing Central|
|6||General Electric||Yes||Marketing Central|
|9||Bank of America Corp.||Yes||Aprimo, Bank Of America|
|12||J.P. Morgan Chase & Co.||Yes||Marketing Central|
|17||Verizon Communications||Yes||Marketing Central|
|20||Goldman Sachs Group||Yes||Unica|
|38||Wachovia Corp.||Yes||Unica,Marketing Central|
|46||United Parcel Service||Yes||Unica|
The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:
The Blog-Health-o-Meter™ reads Minty-Fresh™.
A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 2,700 times in 2010. That’s about 6 full 747s.
In 2010, there was 1 new post, growing the total archive of this blog to 51 posts.
The busiest day of the year was March 16th with 26 views. The most popular post that day was Marketing 2.0.
Where did they come from?
The top referring sites in 2010 were en.wordpress.com, bigextracash.com, brandwizard.com, olafmolenaar.com, and marketinggovernance.com.
Some visitors came searching, mostly for performance dashboard examples, mrm magic quadrant, media planning presentation, gartner mrm magic quadrant, and gartner magic quadrant mrm.
Attractions in 2010
These are the posts and pages that got the most views in 2010.
Marketing 2.0 March 2009
Good Example of Performance Dashboard August 2009
Journey 2003 to 2009: MRM Magic Quadrant February 2009
Good presentation on Social Media Planning August 2009
New Challenges for MOM/MRM/EMM Vendors June 2009
Check the below link on Email Delivery
Orbis one of the visionary in the MRM Magic Quadrant have published on Aug 10 2009 their FY 2008/2009 results.
Couple of highlights from their website
- Orbis completed significant implementations with Telefonica O2 in the UK and Telstra in Australia. Both of these projects were very large in user numbers and complexity, involving rapid deployments and integrations with other key business systems.
- Royal Dutch Shell expanded its Orbis deployment in Retail Marketing, adding a Marketing Financials Management solution across 50 countries, enabling real-time management and visibility across all activities related to its global retail marketing spend.
For More Read
Check out the below link for a good example of Performance Dashboard.
Surprisingly this is not link to any Marketing or Campaign Dashboard tool but link to US Government spending dashboard. Marketing Automation vendors can really take example from this. Great to have such tools for Marketers which will help them check out various analytical data with such ease.