Bringing Marketing Efficiencies through MRM-MOM-EMM

MOM,MRM, EMM…saga continues

Poll:Who will be the new entrant in the 2009 Gartner MRM Leader Quadrant?

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Its again January and it also bring to the exciting thing of the year i.e. the Gartner Report for MRM. In last one year WordPress has improved a lot and provided features like Poll. So thought of using poll to know the opinions of all. The results will be published once Gartner publishes it report.


Effect of Economic Crisis

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More than one year old the Sub Prime effect has found its first victim the Lehman Brothers. There was ripple effect after that across the world economies. The European, the Asian government, the US government acted as per their norms to save the shattering economy.

It will be very early to predict what will be the effect on the MRM-MOM-EMM side but Enterprise will become more selective in their choice of implementation of the marketing platform. To me this is completely opposite what an enterprise should do. It is the right time to use such tool to have a check on the marketing expense and also have tight control on the marketing expenditure.

Enterprise which have already implemented MRM will benefit a lot as they can foresee which campaign ot of all can be stopped or perform re-allocation of their budget based on their need. From the MRM perspective it should be simple using such tool to make a proposal for efficient cost cutting across marketing department.

Compare to this an enterprise without such tool will have an adverse impact as to find out which campaign should be stopped as this will take huge effort and cost to generate such report and take decision. It may be possible due to lack such tool wrong decisions can be taken or entire marketing budget can be taken away.

Enterprise with such tool will be in better position to make a right decision and generate effective and right leads even in the time of meltdown.

I would recommend enterprise small/medium/big who haven’t thought of implementing such tool should exercise the SaaS option provided by the vendor which is cost effective and enjoy even at such bad times.

EMM/MRM/MOM Fortune 100

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Though its too late for me to release my list of Fortune 100 organisation implementing marketing solutions. But its always late than never. The following were my critera/methodology

  1. Get the list of Fortune 100. Source
  2. For this year I have broader my selection, this year list includes MRM/EMM solution.
  3. This year OnDemand is also included which means even a single user of that company qualifies for this list.
  4. Visit the Customer base for the following vendors
    1. Aprimo
    2. Assetlink
    3. Marketing Central
    4. CapitalID
    5. XEED
    6. Orbis
    7. Unica
  5. This year list incudes the name of the vendore also.

Disclaimer: This is not a official list, it is obtained through my own methodology which is prone to mistakes and if any mistakes please come back to me. The mistakes will be corrected immediately. No legal action should be taken for this research.

Rank Company EMM/MRM Vendor
2 Exxon Mobil Yes Marketing Central
6 General Electric Yes Marketing Central
8 Citigroup Yes Unica
9 Bank of America Corp. Yes Aprimo, Bank Of America
12 J.P. Morgan Chase & Co. Yes Marketing Central
17 Verizon Communications Yes Marketing Central
20 Goldman Sachs Group Yes Unica
30 Merrill Lynch Yes Aprimo
38 Wachovia Corp. Yes Unica,Marketing Central
46 United Parcel Service Yes Unica
47 Pfizer Yes Marketing Central
50 Caterpillar Yes Assetlink
58 Sprint Nextel Yes Unica
59 PepsiCo Yes Marketing Central
66 Best Buy Yes Unica
75 American Express Yes OrbisGlobal
83 Coca-Cola Yes Marketing Central

2010 in review

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The stats helper monkeys at mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Minty-Fresh™.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 2,700 times in 2010. That’s about 6 full 747s.


In 2010, there was 1 new post, growing the total archive of this blog to 51 posts.

The busiest day of the year was March 16th with 26 views. The most popular post that day was Marketing 2.0.

Where did they come from?

The top referring sites in 2010 were,,,, and

Some visitors came searching, mostly for performance dashboard examples, mrm magic quadrant, media planning presentation, gartner mrm magic quadrant, and gartner magic quadrant mrm.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


Marketing 2.0 March 2009
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Good Example of Performance Dashboard August 2009


Journey 2003 to 2009: MRM Magic Quadrant February 2009
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Good presentation on Social Media Planning August 2009


New Challenges for MOM/MRM/EMM Vendors June 2009

Written by jamesdavid69

January 5, 2011 at 6:31 am

Posted in Uncategorized

Good link on Email Delivery

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Orbis Publishes its FY Results 2008/2009

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Orbis one of the visionary in the MRM Magic Quadrant have published on Aug 10 2009 their FY 2008/2009 results.

Couple of highlights from their website

  1. Orbis completed significant implementations with Telefonica O2 in the UK and Telstra in Australia. Both of these projects were very large in user numbers and complexity, involving rapid deployments and integrations with other key business systems.
  2. Royal Dutch Shell expanded its Orbis deployment in Retail Marketing, adding a Marketing Financials Management solution across 50 countries, enabling real-time management and visibility across all activities related to its global retail marketing spend.

For More Read

Good Example of Performance Dashboard

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Check out the below link for a good example of Performance Dashboard.

Surprisingly this is not link to any Marketing or Campaign Dashboard tool but link to US Government spending dashboard.  Marketing Automation vendors can really take example from this. Great to have such tools for Marketers which will help them check out various analytical data with such ease.

Written by jamesdavid69

August 26, 2009 at 5:42 pm

Good presentation on Social Media Planning

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Good presentation on Social Media Planning from SlideShare

Marketion Operations Partners Presentation on Changing MO of Marketing…

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Presentation by Marketing Operations Partners

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Written by jamesdavid69

August 7, 2009 at 4:27 pm